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Crafting and delivering compelling communications has been at the heart of my career. With experience in public relations, media and marketing communications, I am an energetic, highly organized communications professional who can help drive success in your organization.
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More than 10 years of journalism, communications and public relations experience, crafting stories and marketing messages that inform, inspire support, and engage targeted audiences and stakeholders.
PROFESSIONAL EXPERIENCE
ETC. NEWS AND MARKETING – Judsonia, AR 2009 – Present
Owner
Direct strategic direction and tactical execution (e.g., content development, daily operations, marketing and sales) for news-magazine serving White County, Arkansas, in print and online. Provide public relations and web design consulting to non-profit and small business clients, developing multi-channel communications and marketing strategies that aid in customer targeting and increase communications effectiveness. Project highlights include:
• Created and operated a weekly news magazine for seven months. In charge of total creation of product serving as publisher, editor, advertising manager and distribution manager.
• Formulated and managed online auction for local school group, advertising event, developing public service announcements, and distributing press releases.
• Designed and launched website for professional horse trainer, highlighting services and products for customers.
• Produced promotional materials for humane organization event including content and collateral creation.
FEDERAL EMERGENCY MANAGEMENT AGENCY – Little Rock, AR 2008, 2010 – Present
Disaster Assistance Support Specialist (2010 – Present)
Execute multiple communications and public awareness programs, providing web development and writing services.
• Researched critical disaster information, determining best means of communicating actionable information.
• Partnered with FEMA Region VI Web Team to ensure timely delivery of accurate, consistent, and targeted messaging to audiences through disaster websites.
• Crafted talking points, news releases, and public service announcements regarding critical disaster information.
• Designed hurricane preparedness video and collateral materials with team to clearly articulate required procedures.
INDEPENDENT CONSULTING / FREELANCE WORK – Las Vegas, NV and Searcy, AR 2003 – 2008
Event Planner / Writer / Designer
Supplied event planning, freelance writing, marketing, and design support for various company and news outlet clients.
• Produced news articles for The Searcy Sun (weekly paper), assisting with story layout and advertising placement.
• Designed and placed advertising as well as provided column material to The Racking Review (monthly magazine) to cater to interests of target horse breeding reader.
• Contracted with Performing Arts Center on the Square, writing grants and proposals, developing marketing collateral and website, and consulting on marketing communications strategy to drive performance attendance.
• Worked with team to execute various special events and casino promotions for Rio All-Suites Hotel and Casino in Las Vegas, including dinners, tournaments, and give-a-ways aimed at driving casino revenue and registration.
BIG BROTHERS BIG SISTERS OF SOUTHERN NEVADA – Las Vegas, NV 2006
Manager of Partnerships and Corporate Relations
Established partnerships with local corporations and volunteer groups to increase participation and success of nationally recognized mentoring program. Worked with VP of Fundraising and Executive Director to support fundraising initiatives.
• Surveyed mentors to determine ways of improving program and enhance mentor experience.
• Delivered effective and compelling public presentations to corporations and civic organizations regularly, garnering support for organization’s goals and building brand awareness.
• Developed and implemented aggressive recruitment efforts to secure high quality mentors including partnering with other volunteer groups, civic organizations, and corporations.
• Planned various special events for participant pool to encourage networking and foster strong relationships for youth/mentor matches.
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