Tell Us About You/Your Company or What Type of Work You Do if Seeking Employment
As a successful Marketing professional with broad experience leading start-up businesses, I am an extremely focused, driven, and results-oriented leader. Combining key strengths in relationship building, product/service representation, and the ability to perform in fast paced, competitive environment, I am now seeking the opportunity to utilize my experience in business development.
I am a creative problem solver, with the ability to identify process gaps and implement proven sales and marketing solutions in order to drive revenue growth. I offer a successful background generating media and public interest through creation of brand identity, media campaigns, and client communications.
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MARKETING MANAGER ~ BUSINESS DEVELOPMENT
Creative Direction • Brand Identity • Sales Strategy
Accomplished Marketing Professional and entrepreneur with broad experience leading business start-ups, designing and creating innovative marketing strategies generating to corporate growth. Impact client visibility, profitability, and performance through expert orchestration of strategic marketing and partnership development efforts targeting diverse audiences. Motivation to expand territories and generate revenue streams through effective identification and pursuit of new business opportunities. Skilled collaborator working with international clients and staff. Open to travel. Fluent in written and spoken French.
CORE COMPETENCIES
• Team Building & Leadership
• Creative Thinking
• Product Marketing
• Territory Development • Public Relations
• Idea Generation
• Event Planning
• Marketing Strategy • Product Launch
• Corporate Communications
• Operational Streamlining
• Presentation/Facilitation
PROFESSIONAL EXPERIENCE
SCOTT & SONS AUTO SALES – Houston, Texas 2006-Present
Administrative/Marketing Assistant
Provide day to day operations management for front office. Develop streamlined processes in order to increase efficiency for sales staff. Institute new dealer focused software in order to attain productivity goals and move the company into compliance with Texas Motor Vehicle and OCCC regulations. Tasked with research and collections for past due accounts.
Key Achievements:
-Identified a niche target market and proactively created a plan to increase dealer traffic through learning Spanish, resulting in 30% increase in sales and 60% increase in foot traffic.
-Increased recovery rate of past due accounts by 80%.
-Boosted sales productivity through implementation of new technology for generating sales contracts, APR calculations, and maintained database inventory, reducing preparation time by 50%.
-Developed new business processes to ensure regulatory compliance.
HOUSTON DAIRYMAIDS – Houston, Texas 2006-2008
Co-Owner, Marketing Director
Served as Partner, Co-Owner, and ambassador for the Texas Cheese Industry through successful start-up business. Created wholesale business in the Austin and Houston areas. Designed and generated all marketing materials for print, web, educational events, sales events, and speaking engagements across the region. Created brand identity, focusing on specialty foods areas. Sourced new, top-quality food producers; purchased all products for wholesale and retail sales business. Collaborated with partner to oversee company budget. Geared print and web advertising towards “local food movement”, researched food trends, designed marketing campaigns to reach retail communities within farmer’s markets, food publications, and regional television spots.
Key Achievements:
-Designed and implemented innovative marketing plans including digital media, emails, and featured product communications, growing wholesale business from zero to 40% of gross sales.
-Created and maintained company website, designed layout, updated content and product descriptions, and promoted the company’s mission.
-Established extensive print marketing campaigns, including brochures targeting retail customers, leading to invitations to appear at several local Wine and Cheese Tasting events, growing company exposure.
-Reduced inventory loss by 75% through development of a “featured product” weekly email and monthly newsletter.
-Established market presence through several media outlets including print, magazines, and television appearances.
THE CORKSCREW – Houston, Texas 2006
General Manager
Promoted to General Manager in less than 1 year. Launched a successful food programs and sales of onsite events. Planned an event catering menu and hosted on-site food education seminars. Planned budgets, completed payroll, purchasing, and accounts payable. Ensured accurate budgets and financial reporting for the business.
Key Achievements:
-Boosted brand awareness and public recognition through weekly print communication and launching a mass marketing campaign through weekly e-newsletter.
-Grew food sales from zero to 25% of gross sales through detailed menu planning, server education, and strategic sales techniques.
-Established accurate financial reporting, instituted QuickBooks for bookkeeping.
-Recognized as Best Wine Bar in Houston on CitySearch.com, with numerous positive comments related to the cheese menu.
ADDITIONAL EXPERIENCE
SPRING HIGH SCHOOL • 2004-2006 • French Teacher: Planned, designed curriculum, and taught Beginning to Advanced French for grades 9-12. Instituted a successful “Cinema Francais” activity that served to be an effective tool for motivating low-achieving students to increase performance.
EDUCATION & CREDENTIALS
Bachelor of Arts in French Literature and Studio Art, Southwestern University, Georgetown, Texas
Technical Proficiency: Windows Vista, Mac OSx, Adobe CS2, MS Word, Excel, PowerPoint, Outlook, Mac Keynote and Pages, QuickBooks, Peachtree Accounting, Frazer software.
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