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PROFESSIONAL SKILLS & QUALIFICATIONS
* Blogging, social media tools, website managment & development, fundraisers, design creative signage,
direct marketing, fluent with both mac & pc, database management
* Expert technology skills; Quickly adapt and utilize latest technology marketing trends
* Strong organizational & project coordination; Fundraising & special event coordination experience
PROFESSIONAL EXPERIENCE
MARKETING COORDINATOR - Keller Williams Realty West
(April-October 2009)
* Evaluated market activity and refocused marketing strategy for brand positioning and market growth
-Developed social media marketing tools; Created & maintained blog, facebook presence, unique drip campaigns
-Updated website structure and outreach programs to effectively reach new demographics
*Challenged to identify and capture new business development opportunities
-Identified national and local opportunities, devloped marketing program, and captured emerging business ventures
-Aligned with national Fortune 500 company and maintained local market presence through local business alignment
-Guided implementation of business alliance marketing and captured niche market
-Defined company as market leader with $10M in profit growth in 5 months
*Spearheaded design and development of advertising and promotional materials to expand community outreach programs
-Sponsored 8 week althelic club league with over 200 members
-Directed weekly promotional sponsorship materials, on-site setup, entertainment, acquired member information for database
-Recruited athletic club members to volunteer with charity events
* Designed, wrote, and directed production of advertisements, promotions, marketing
presentations, sales materials, and other client communications
-Integrated traditional print with Internet technologies to create high-impact multimedia
marketing communications
-Orchestrated design and print production of 4,000 piece monthly direct mail campaign
-Utilized social networks to maintain relationships
FUNDRAISER ASSISTANT INTERN - Rainbows for Kids Charity (January -May 2009)
* Assisted in coordination of annual gala fundraiser
*Led creative team in the design and production of marketing communications for both member development and fundrasising program
-Developed and maintained auction list
-Cultivated and solicited donor contributions
-Acquired and secured auction items that generated donations over $30,000
* Created new database organizational system for donor information
-Created new concepts to support member development and fundraising program
* Designed creative concepts for event signage and promotion
PROMOTIONAL EVENT ACCOUNT MANAGER - Paragon Promotions (August 2007-October 2008)
* Designed and coordinated special event incentives to promote company brand and increase sales
-Consistently developed unique programs within strict deadlines and cost parameters
* Targeted and developed new sales territory
-Maximized account expansion and retention through translating client needs to product solutions
* Secured relationships with key decision makers
-Broke company sales record within first 6 months
-Generated over 30% of companies revenue
ADVERTISING SALES INTERN - USA Today, London (June-August 2006)
* Coordinated executive travel arrangements
-Arranged and selected vendors for executive meetings
* Analyzed and assessed international sales trends based on demographic research
-Forecasted sales and created updated client membership programs supported from research findings
* Maintained customer relationships throughout Austria, Germany, and the Netherlands
-Interpreted and delivered customer inquires with proposed solutions to all levels of management
Latest Activity
Laura Huff updated their profile photoNov 30, 2009
seeking immediate marketing/social media job opportunities placement
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