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- Strategic Marketing -retail department /off price stores
Marketing & Advertising -retail department off price stores
Marketing Communication -retail department/ off price
In terms of industry also looking to shift to Health/Hospital Non Profit Adv/Marketing Agency Packagoods
Titles
Senior Manger/ Manager
Marketing Specialist
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- Senior Marketing Executive: Retail, Consumer Products
Marketing professional with expertise in multi-channel, media and visual communications techniques used to penetrate market segments and generate revenue by increasing margins and limiting cost for successful marketing campaigns business turn around.
Summary of Key Strengths
• Marketing Campaigns
• Loyalty Programs
• Media Buys
• Product Launch
• Label Re-Launch
• Brand Enhancement
• Supplier Management
• Break-Even Analysis
• ROI Analysis
• Cost Containment
• Project Manager
• Trend Analysis
CAREER HIGHLIGHTS AND ACHIEVEMENTS
• Delivered $250 to $350M in additional annual marketing dollars
• Prevented potential annual losses between $100 to $200M in supplier marketing dollars
• Reduced staffing of area by 25% resulting in an annualized $100,000 savings
• Surpassed annualized collection budgets of $250 to $350M
• Reflected an average increase of 8 to 10% in sales
• Achieved annual sales increase of 10% with 54% margins
• Engineered re-launch resulting in product reaching #4 in company’s top 10 annual producers
• Engineered a cost savings of 5% while not reducing preprint or direct mail exposure
• Achieved an 8% increase in marketing pages and a 10 million savings in production costs
PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS
J.C. Penney -$17.6 billion in annual sales- One of America's top 3 retail department stores -One of the largest apparel and home furnishing sites on the Internetp.com. Plano, TX
National Marketing Manager B2B Loyalty Program
Managed the development, implementation, and analysis of marketing plans, programs, strategies, and activities to support a vendor to retailer loyalty program. Met expectations required to develop a truly innovative loyalty programs, utilizing loyalty marketing best practices with annual collections of $350M.
Implemented organizational program positioning, program strategies, financial analysis and budgets, which insured lift, retention and profit mix affecting an annual rate increase of 15% to 25% in funding collections.
Built Business Case for Implementation, Investment required estimated payback, break-even point, go/no Go decision. Controlled and insured programs met /exceeded annual budgets of $350M to $400M.
Developed evolving internet revenue program for JCP.com. Included media monitoring (pay per click) a sophisticated cost model with end user projections and detailed pricing, growth and sales assumptions for marketing, advertising services and other affiliated products provided to suppliers and other client sources .Resulted in initial revenue growth which offset 10% of JCP.com production costs.
Developed Action Plan for Implementation, internal and external associates benefit from this implementation, training, participation/enthusiasm, monitoring both current & potential benefits.
Developed research plans to identify key program elements, test to insure programs were successfully delivered.
Developed on line actionable Technology Assessment database to control, access, and analysis statistical data. Provided supplier with on request results of their expenditures, marketing allocations in relations to JCPenney’s purchases of their product.
J.C. Penney Plano, TX
Marketing & Visual Communication Manager
Engineered and led marketing strategies and programs representing first $1B in annual sales for Women’s apparel, accessories and fine jewelry based on current business objectives, customer segment and research data.
Collaborated and coached merchandising and advertising strategies to key associates.
Coordinated & aligned marketing plans with organizations brand and entity strategies.
Managed marketing budgets, in terms of annual plan and individual project expenditures.
Reviewed, interpreted and communicated consumer and merchandise data / trends into a relevant annual marketing program strategy.
Evaluated and analyzed project results related to annual sales
J.C. Penney Plano, TX
Sales Marketing & Media Plans Manager (Home Division)
Engineered annual marketing program strategies and budget to support annual sales in excess of $1B for soft and hard home entities.
Provided direction in marketing strategies and programs by merchandise entity and customer segment. Developed re-launch of a private label towel, reflecting 12% sales & 5% margin growth.
Collaborated and coached merchants, key marketing / regional managers and vendors to ensure an integrated approach to marketing program.
Communicated strategies to other stakeholders.
Coordinated & aligned entity marketing plans with brand strategy and entity promotional plans.
Successfully provided direction to the creative ad agency
Analyzed program results and recommend strategy updates
EDUCATION
Bachelors Degree - Education - Queens College City University of New York - Flushing, New York, NY
Senior Marketing Executive: Retail, Consumer Products
Marketing professional with expertise in multi-channel, media and visual communications techniques used to penetrate market segments and generate revenue by increasing margins and limiting cost for successful marketing campaigns business turn around.
Summary of Key Strengths
• Marketing Campaigns
• Loyalty Programs
• Media Buys
• Product Launch
• Label Re-Launch
• Brand Enhancement
• Supplier Management
• Break-Even Analysis
• ROI Analysis
• Cost Containment
• Project Manager
• Trend Analysis
CAREER HIGHLIGHTS AND ACHIEVEMENTS
• Delivered $250 to $350M in additional annual marketing dollars
• Prevented potential annual losses between $100 to $200M in supplier marketing dollars
• Reduced staffing of area by 25% resulting in an annualized $100,000 savings
• Surpassed annualized collection budgets of $250 to $350M
• Reflected an average increase of 8 to 10% in sales
• Achieved annual sales increase of 10% with 54% margins
• Engineered re-launch resulting in product reaching #4 in company’s top 10 annual producers
• Engineered a cost savings of 5% while not reducing preprint or direct mail exposure
• Achieved an 8% increase in marketing pages and a 10 million savings in production costs
PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS
J.C. Penney -$17.6 billion in annual sales- One of America's top 3 retail department stores -One of the largest apparel and home furnishing sites on the Internetp.com. Plano, TX
National Marketing Manager B2B Loyalty Program
Managed the development, implementation, and analysis of marketing plans, programs, strategies, and activities to support a vendor to retailer loyalty program. Met expectations required to develop a truly innovative loyalty programs, utilizing loyalty marketing best practices with annual collections of $350M.
Implemented organizational program positioning, program strategies, financial analysis and budgets, which insured lift, retention and profit mix affecting an annual rate increase of 15% to 25% in funding collections.
Built Business Case for Implementation, Investment required estimated payback, break-even point, go/no Go decision. Controlled and insured programs met /exceeded annual budgets of $350M to $400M.
Developed evolving internet revenue program for JCP.com. Included media monitoring (pay per click) a sophisticated cost model with end user projections and detailed pricing, growth and sales assumptions for marketing, advertising services and other affiliated products provided to suppliers and other client sources .Resulted in initial revenue growth which offset 10% of JCP.com production costs.
Developed Action Plan for Implementation, internal and external associates benefit from this implementation, training, participation/enthusiasm, monitoring both current & potential benefits.
Developed research plans to identify key program elements, test to insure programs were successfully delivered.
Developed on line actionable Technology Assessment database to control, access, and analysis statistical data. Provided supplier with on request results of their expenditures, marketing allocations in relations to JCPenney’s purchases of their product.
J.C. Penney Plano, TX
Marketing & Visual Communication Manager
Engineered and led marketing strategies and programs representing first $1B in annual sales for Women’s apparel, accessories and fine jewelry based on current business objectives, customer segment and research data.
Collaborated and coached merchandising and advertising strategies to key associates.
Coordinated & aligned marketing plans with organizations brand and entity strategies.
Managed marketing budgets, in terms of annual plan and individual project expenditures.
Reviewed, interpreted and communicated consumer and merchandise data / trends into a relevant annual marketing program strategy.
Evaluated and analyzed project results related to annual sales
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