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- Tell Us About You/Your Company or What Type of Work You Do if Seeking Employment
- I am seeking employment as a Creative Director or Graphics Arts Manager.
- Your Website or Blog Address
- http://www.leidabartmess.com
- Post Your Resume (Remove Your Home Address, Phone and all Personal Information ie. SSN, DOB, DL#****Failure to Comply will result in your account being banned! This is not a site for commercial advertising. If you are not looking for employment you need to be a Sponsor. Click on the Advertising Tab for more information!) Protect Your Privacy and DO NOT POST YOUR PHONE NUMBER OR HOME ADDRESS. YOUR RESUME WILL POST TO THE INTERNET - DO NOT PUT ANYTHING ON YOUR RESUME THAT YOU DO NOT WANT OTHERS TO SEE!
- SPECIALITIES:
Interactive marketing, creative designs and solutions, usability studies and design, working with small budgets, startups, CRM solutions, software front end usability design, Joomla! web design, SEO, SEM, targeted online marketing strategies, event planning, art direction and staging, vendor relationships and budget management
EXPERIENCE:
INDEPENDENT CONTRACTOR, MARKETING SERVICES-LEIDABARTMESS.COM, DALLAS, TX
MARKETING AND ADVERTISING INDUSTRY
August 2008 - Present
• I have a proven results-driven record and experienced in key areas essential for strategic marketing planning and execution.
• Interactive web design and development
• Print design and production
• Media planning and buying, public relations and event planning
• Content management and production for internal and external interactive web portals and websites.
• Trade show expertise and promotional buyer.
• Total project management: budget-friendly solutions for small and large companies utilizing up to date best practice procedures and protocols for interactive web design and development, along with guiding principles, internal communications plans, and effectively targeted strategies.
DIRECTOR OF MARKETING - DEPENDABLE AUTO SHIPPERS, INC. HQ IN DALLAS, TX
PRIVATELY HELD COMPANY: TRANSPORTATION/TRUCKING/RAILROAD INDUSTRY
August 2005 - August 2008
• Successfully created an in-house, full service ad agency thereby reducing overall expenses (over 100K the first year).
• Interactive web, print and email-campaigns for retail, corporate, global and affiliates.
• Press releases, media buys, art direction, design and production.
• Manage the development and implementation of web site marketing strategies. QA internet, content management, architecture, design, layout and code maintaining evolving successful usability standards for SEO and SEM. Perform highly detailed analysis of lead performance on a weekly basis, identify trends and adjust buying to optimize Cost-per-Lead and Cost-per-Sale.
• Manage and coordinate aggressive nationwide trade show schedule along with corporate conferences and exhibits.
SR. INTERACTIVE MARKETING DESIGNER-MICHAELS ARTS & CRAFTS CORP, IRVING, TX
PUBLIC COMPANY; 5001-10,000 EMPLOYEES; RETAIL INDUSTRY
April 2000 - August 2005
• Joined team during initial ecommerce startup for established retail giant.
• Creative development and strategic execution resulting in increased traffic and subscriber growth.
• Concept and execution of marketing collateral, web sites, contest/event graphics, banner ads, grand opening announcements, electronic mail pieces and other promotional materials.
• Successfully managing multiple concurrent projects and deadlines.
o Notable Accomplishments:
o Increased Michaels.com traffic 58% over prior year with total visits at 5,691,000.
o Registrants up 34%.
o Designed overall look and feel for content-rich, database driven e-commerce website.
o Re-designed web site for three evolutions successfully improving our web presence and usability while keeping with current design trends.
o Developed and executed strategic plan for Art & Print Framing Division resulting in hundreds of new pre-framed art items in inventory and subsequently increased sales 86%.
MARKETING, MEDIA & RESEARCH MGR-INTL. CRANIOFACIAL INSTITUTE, DALLAS, TX
MEDICAL PRACTICE INDUSTRY - SURGICAL PRACTICE (16,000+ WORLDWIDE PATIENTS), GROUNDBREAKING MEDICAL RESEARCH FACILITY, AND COSMETIC SURGERY CENTER
1998 - April 2000
• Notable accomplishments:
• Increased awareness of newly branded Cosmetic Surgery Center
• Developed aggressive, targeted, (mixed) marketing plan resulting in sales and a sustainable competitive advantage
• Mastered art of patient photography manipulation allowing patients to visualize post surgical results
• Participated in testing of the 3D medical (CAD) camera prototype, created previously by Salyer as film images from 100s of CT-scans now being widely used by surgeons today. **Engineering News, By Design News Staff -- Design News, February 3, 1997
• Provided media relations and medical research assistance; working with film production crews, publishing houses and craniofacial surgery consortiums worldwide.
• Converted library (dating beyond 1986) of surgical data into dynamic digital presentations used for lectures and symposiums
OTHER RELEVANT WORK HISTORY:
SR. INFORMATION COORDINATOR/MARKET RESEARCH-DR PEPPER/SEVEN UP, DALLAS, TX
SOFT DRINK INDUSTRY GIANT
1992 - 1994
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My name is Rusty. My former name which I use as business also on jobertalk is James R Hounsel. I too live in the area of Dallas in Allen,TX. I recently relocated to Texas where I originally grew up from Seattle WA. I have the majority of my expertise and experience in the field of screen printing. I've noticed that your field is in Graphic Arts / Design also. I will definitely keep you in mind; should the opportunity arise, if I make contact with any organization or business in need of graphics and design in the printing field. I will definitely be making contact in that area while job searching. I would appreciate it if you would also keep me in mind throughout your job search, should you chance come across any information that would be of concern to me as well. Contact could be made on jobertalk if you so choose to do this. Good luck on your endeavors,you should do well with all of the expertise and experience that you display. Thank You for taking the time to read this message.
Rusty Hounsel