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marlayna glynn brown
  • Female
  • Spicewood, TX
  • United States
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Tell Us About You/Your Company or What Type of Work You Do if Seeking Employment
I am a polished, dynamic, energetic, results-producing sales and marketing professional with a proven record of outstanding success in accomplishing the planning, leading and execution of strategies in support of business goals and objectives. Solid writing and editorial skills ranging from conceptualization to final articulation. Expertise in directing the creation of marketing tools and steering the execution of marketing programs. Demonstrated success driving growth in targeted markets through implementation of key projects. Adept at successfully communicating with all levels of employees and clientele including management, vendors, and internal departments to coordinate overall sales and marketing efforts.
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SALES AND MARKETING
• Writer and Editor • Strategic Planning
• Marketing Collateral Development • Direct Marketing Programs
• Web Management • Team Building & Management

PROFESSIONAL EXPERIENCE
MARKETING CONSULTANT, 2005 – Present, Private Consulting – Austin, Texas

Develop, execute, and manage marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets for my clients. Communicate with management, internal departments, outside consultants and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses. Play integral role in product development activities. Prepare and manage marketing budgets.
Selected Talents:
• Work collaboratively with client staff and outside consultants to design and launch new marketing campaigns including newsletters, guides, website advertisement, speaking engagements and conference exhibitions
• Increase company visibility by spearheading creation and implementation of highly effective public relations campaigns including written article placements in various media, press releases, and developing relationships with key individuals at a variety of media outlets
• Develop and manage a wide range of marketing tools, including promotional materials, direct-mail pieces, and website content.
• Act as company spokesperson at conferences and interviews

MARKETING COORDINATOR, 2003 – 2004, Lake Flato Architects – San Antonio, Texas

Managed within a team environment to carry out a full range of marketing functions. Designed and created marketing materials. Assisted with website design in communicating firm image. Developed creative print and complex competitive proposals. Provided direct support to Director of Marketing.
Selected Contribution:
• Instituted and created an organized selection of project lists, case studies and other materials to provide an accurate graphic and written representation of firm’s creations
• Supervised performance of staff, including marketing assistants and marketing interns
DIRECTOR OF MARKETING, 2001 – 2003, Facility Programming – San Antonio, Texas

Prospected and opened a completely unworked territory, surpassing all sales goals in increasing sales to $1.2 million per year. Maintained successful key customer relationships through visits, phone follow up and presentations.
Selected Contribution:
• Demonstrated immediate talents upon hire and excelled quickly to become recognized by management as key member of marketing team
• Prepared detailed and complex competitive proposals

DIRECTOR OF BUSINESS DEVELOPMENT, 1992 – 2001, Fixcarnow – Los Angeles, CA

Co-created an innovative one-stop mobile automotive repair service by capitalizing upon California’s car culture
Selected Contribution:
• Implemented a mutually beneficial sales strategy targeting key decision makers at office building property management companies resulting in profitable accounts for our organization
• Performed detailed account analysis to determine success of efforts

SELECTED SKILLS
• Proficient with all MS Office applications
• Proficient with Adobe applications
• Proficient with CRM applications including Cosential and ACT

EDUCATION AND CREDENTIALS

• Masters of Science, Mental Health Counseling, 2011
• Bachelor of Arts Degree, Literature, 1992 • Cal State Long Beach – Long Beach, CA
• Associate of Arts Degree, Literature, 1990 • Santa Monica College – Santa Monica, CA

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