Communicating to a Global Audience

We work in a global environment - one that changes every day. Miscommunication and unclear business writing can cost your company business or create misunderstandings among coworkers around the globe. The following tips and guidelines can help you avoid common errors in communication.

1. Avoid references to time of day or year, as coworkers around the globe will be in different time zones and different seasons. Rather than saying "this evening", say "at 6 p.m. Eastern Standard Time". Rather than saying "next winter", say "January 25th."

2. If many of your coworkers are in English-speaking countries, or have been greatly influenced by British culture, consider adopting English spelling (i.e., "colour" vs. "color", or "metre" vs. "meter").

3. Become familiar with the holiday and vacation schedules of the group you communicate with. For example, many countries have an informal expectation of two weeks' holiday in August. Be careful in requesting responses or action during these times.

4. Avoid jargon and slang in communications. If you reference information from pop culture, be sure the reference is understandable to all.

5. Use simplified language and common words.

6. Many cultures have high expectations for following the rules of etiquette. Err on the side of politeness, and be cautious with written confrontation.

7. When videoconferencing or talking on the phone, talk clearly and slowly. Look for verbal and physical clues to ensure you are being understood. Ask questions to be sure your message is heard.

8. Learn other cultures' business terms and jargon, and use them properly in communications.

9. For complex communications, consider hiring a professional consultant, communicator, or business writer.

With a little extra effort, your communications will shine, and will be clear and understandable to all.