What AI Tools Are Saying About Your Business Right Now?
More people now ask tools like ChatGPT, Perplexity, and Google’s AI features for recommendations instead of scrolling through search results. That means your business could be recommended, skipped, or described incorrectly without you ever knowing.
The good news is that you can find out where you stand in about fifteen minutes with just your computer and a few questions.
At JoberTalk, we walk small business owners through this process, and this guide shows you how to do it yourself.
Start With the Questions Your Customers Would Ask
Write down five to ten questions a real customer might type when looking for a business like yours. Use natural phrasing, such as “who is a good accountant near Dallas for a small business,” and add a few questions that use your business name directly. Our content strategy team at JoberTalk starts with customer questions for every client, because those same questions shape what AI tools try to answer.
Run the Test in More Than One Tool
Each AI tool finds its information a little differently, so try your questions in ChatGPT, Perplexity, and Google, where an AI summary may appear above the results. Perplexity is especially helpful because it usually lists its sources, which shows you which websites are shaping the answers in your industry. Free versions of these tools can be less current than paid ones, so treat what you see as a snapshot instead of a final verdict.
Ask Each Question More Than Once
AI tools do not give the same answer every time, so ask each question two or three times, ideally in a fresh chat window. A business that appears in one answer and disappears in the next is telling you something different from one that never appears at all. That is why our team at JoberTalk looks for patterns across many questions and tools before drawing any conclusions.
Write Down What You Find
Keep a simple record of whether your business was mentioned, whether the details were correct, and which competitors were named instead. Check small facts like your hours, location, services, and phone number, since AI tools sometimes mix up or outdate them.
Also note any websites listed as sources, because directories, review sites, and local news articles often appear there and can show you where your business needs a stronger presence.
What Your Results Are Telling You
Most businesses end up in one of three situations after this test. If you are not mentioned at all, the tools probably lack clear information about you, which usually points to a vague website, a thin Google Business Profile, or too few reviews.
If you are mentioned but described incorrectly, your business details are likely inconsistent across the web, and our SEO team at JoberTalk fixes this by cleaning up listings so every source tells the same story. If you are mentioned accurately, you are in a good position, and the goal becomes staying visible with steady content and fresh reviews.
How to Improve Your Results
Once you know where you stand, strengthen the signals AI tools rely on. That means writing clear website pages that explain your services and location, keeping your Google Business Profile complete, earning recent reviews, and publishing helpful content on a regular schedule.
JoberTalk brings these pieces together through SEO, blog writing, social media management, and content strategy, so you build visibility everywhere AI tools look instead of guessing which place matters most.
Repeat the Test Every Month
AI tools change quickly, so this works best as a monthly habit instead of a one-time check. Comparing your notes over time shows whether your efforts are working and whether a competitor is gaining ground. Nobody outside these companies knows exactly how their tools choose which businesses to mention, so the goal is to improve your odds with clear and trustworthy information, not to chase a guaranteed result.
If you would rather not spend your afternoon asking chatbots about your own business, JoberTalk can help. Our team can review how your business appears across AI tools and search engines, explain the results in plain language, and build a plan to improve what we find.
Reach out to JoberTalk today, and let’s find out whether ChatGPT knows your business exists and what it takes to make sure it does.
